A crucial aspect to Silverwest’s strategy is new hotel development. As major hotel companies release newer brands that appeal to distinct audiences, Silverwest identifies brands that are unrepresented or underrepresented in key markets and generates outside returns.
Silverwest’s first new development project to open was the successful Hampton Inn Silverthorne in 2015 after identifying that Hilton was unrepresented in select service in that market. Silverwest also identified two markets unrepresented by Marriott’s Element brand opening one in Basalt, Colorado near Aspen in 2015 and one in West Des Moines, Iowa in 2017.
Next, Silverwest will introduce the first Curio brand to the islands of Hawaii and is developing the Hyatt Place Downtown Los Angeles, a market unrepresented by Hyatt Hotels.